In a recent Got Milk? print advertising campaign, the mutant Wolverine (portrayed by Hugh Jackman) is featured showing off his adamantium-covered claws with a milk mustache.
Wolverine is portrayed in the comic books and movies as a chain-smoking, aggressive tough guy that’s why I find the ad ironic. An advertisement for Marlboro or Budweiser fits him better. But well, that helped built up the hype for the upcoming X-Men Origins: Wolverine movie even more so it’s definitely good for them.

Wolverine is not the first superhero to be featured in a Got Milk? advertisement. Superman, Batman, Spiderman, Hulk and the Fantastic Four have worn a milk mustache too. Scroll down for their spots.
So, you can have bones of steel by drinking milk huh?

Batman drinks milk to refuel himself! How about that?

I wonder how Spiderman drinks milk upside down without spilling it?

Hulk is a monster man of few words.

If drinking milk can make you sexy like the Invisible Girl, a hunk like the Human Torch or genius like Mr. Fantastic, people will surely drink 3 glasses of milk a day. Err, the Thing is super strong right?

You might also want to check-out these X-Men Origins: Wolverine movie posters.

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April 19th, 2009 at 10:56 am
Yeah,wolverine looks tough to be wearing that moustache.It does not fit him at all.
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ark Reply:
April 19th, 2009 at 10:59 am
Haha, you can say that again bro.
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April 19th, 2009 at 12:55 pm
I think it look good. What, macho men can’t drink Milk?
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ark Reply:
April 19th, 2009 at 1:39 pm
I’m not saying they can’t or shouldn’t drink milk. I just think that they’re not good milk ads-men because of their persona. Or maybe it’s just me sticking to that cliche. Anyway, it sells so why not?
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April 22nd, 2009 at 9:31 am
Well, I think that is the point isn’t it? Wolverine is a tough dude, yet he still drinks his milk daily. The same goes for the other superheroes. You just have to drink your milk to keep your bones strong.
Something like that anyway
Besides, this stuff is advertised to children and many of them look up to superheroes. I don’t see anything wrong with that. It is far better than all the other commercials nickoledean has for kids anyway.
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ark Reply:
April 22nd, 2009 at 10:44 am
You’re right bro. I’ll say amen to that, hehe..
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April 27th, 2009 at 10:43 am
Actually, that’s part of the goal – to show strong characters drinking milk. I think that they want to show that “milk does a body good.” One point about Hugh Jackman, he actually doesn’t come off as so tough in interviews. It’s all costuming and image. The “Got Milk” campaign is very popular in the United States, which is interesting to me. Cow’s milk is actually not that great for humans. I never drink it. I drink soy milk only because I don’t feel that cow’s milk is meant to be consumed by humans. Humans should only drink human breast milk.
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ark Reply:
April 27th, 2009 at 9:42 pm
Hmmm, you must be a vegetarian?
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April 30th, 2009 at 3:32 pm
Everything is fair in the world of marketting..
The positive side is that the children like all these superhero very much, so they definately got influced seeing their heroes drinking and becomes stronger like them
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ark Reply:
June 20th, 2009 at 1:56 pm
Definitely. Kids will emulate them once they see their heroes drinking milk.
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May 20th, 2009 at 12:19 am
I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.
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ark Reply:
June 20th, 2009 at 1:57 pm
Thank you man. I appreciate it much.
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September 24th, 2009 at 7:16 am
I really wanted to like this movie but it just fell a little flat for me. None of the x-men movies so far have been really great.
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ark Reply:
September 24th, 2009 at 8:32 pm
Well, I actually like this movie. It showed that behind Logan’s toughness and arrogance, he still has a soft heart.
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