Monetizing the Pacquiao vs Clottey Fight

Monetizing the Pacquiao vs Clottey Fight

Category: Personal


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Every time Manny Pacquiao fights, there’s a silent race that rages among Pinoy bloggers who want to cash-in on their local hero’s fame.

During the Pacman’s fight day, the Internet is literally on fire with people searching for anything related to the pound for pound king. It’s no secret that for bloggers, that’s a good chance to make some cash.

Why?

With proper SEO (search engine optimization), you can make a post relevant  to Pacquiao and his bout and make it rank high on the SERPs (search engine results page). That can result to tons of traffic for your web site which usually converts into cash.

Last March 14, 2010 during Pacquiao’s bout with Joshua Clottey, this web site had a traffic spike as I expected. You see, I also made posts about “The Event” and applied SEO.

On that day, 33,021 unique visitors came here. Even though that is only the third-highest visitor turnout I got in one day (43,026 is the highest), that traffic generated me my highest revenue ever.

From my advertising networks, Google Adsense is the highest earner as I made $179.57 narrowly breaking my record of $172.19 last August 9, 2009. Even if it’s already March 14 here in the Philippines, it was still March 13 in the US where Google is based so the screen shot below reflects the date as March 13.

adsense earning from the Pacquiao vs Clottey fight

From Chitika, I also made a record $82.56 breaking my previous high of $25.93 last  September 20, 2010 by a mile while Infolinks gave me $5.31 and Clicksor, $4.19.

So, on the day Pacquiao unleashed his “pompyang punch” on Clottey, I made an aggregate earning of $271.63! That’s $59.47 more than my previous record high of $212.16 last August 9, 2009.

You might ask: what keywords did you use to attract traffic to this site?

Well, what’s funny is that people are always trying to find ways to watch pay-per-view events on the Internet. Hence, blog posts that make use of keywords like, “watch Manny Pacquiao vs Joshua Clottey live streaming online free” coupled with proper SEO can bring you a traffic spike.

On the day of the fight, I tried to embed live streams (copied from Justin TV, LiveStream, UStream, etc.) on this site but none of them worked for so long as after a few minutes, they were taken away by the copyright police. The live streams are illegal that’s why, hehe.. 😀

This post I made about the Pacquiao vs Clottey video brought me significant amount of traffic as well and still is.

Next target:

If the Manny Pacquiao vs Floyd Mayweather, Jr. fight pushes through, it might be the richest fight in boxing history. It might also bring me a new record high in terms of earnings due to the sheer volume of people who might be searching all over the world wide web for that fight.

For the meantime, I think I have to settle for the Floyd Mayweather vs Shane Mosley fight. 😉

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If you are still wondering how to attract traffic to your site and earn some extra cash, check out and download these SEO books that helped me make money online.

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40 Responses to “Monetizing the Pacquiao vs Clottey Fight”

  1. Kevin Paquet Says:

    Your earnings went up, mine went down.
    250 in Adsense from last years 350 in single day :(
    I really expected a bit more, but maybe my effort was also a bit well, low. Like, I optimized on the 9th of March pa. Lol.

    Nakabawi naman ako kasi may info links, without info links, loser tlga ang labas ko nito kasi pababa na pababa na talaga earnings ko :(

    [Reply]

    Pastilan Reply:

    woot? $250 lang kinita mo doon? eh ang dami mong traffic, di ba naka 62K hits ka? bakit ang liit ng kita mo sa Adsense?

    [Reply]

    Kevin Paquet Reply:

    Not all of them are clicking on the ads naman eh, more of them are after the content :)

    Add to it that a lot of them refreshed and refreshed and refreshed to wait for the updated channels (which hurts the CTR).

    [Reply]

    ark Reply:

    May mga nag-optimize nga sa mismong araw lang ng laban eh. Mga SEO masters talaga sila gaya ni Pastilan.

    $250 is still not bad though.

    [Reply]

    Pastilan Reply:

    siguro sa ad placement mo, sana on that day pinalitan mo ng image ads na magmukhang video he he he, ganyan ginagawa namin. Ang napupuna ko tumataas ang CTR ko during Pacquiao fights, umaabot ng 8%, nakakatakot nga tingnan kasi abnormal, ang normal kong CTR is 1% to 2%.

    [Reply]

    Pastilan Reply:

    uy mali, this reply should be for Kevin he he he

    [Reply]

    ark Reply:

    Medyo abnormal nga pero Google understands naman eh dahil may corresponding traffic naman siya na kasama.

    [Reply]

    ianemv Reply:

    ako gumawa lang ako ng post pointing dito kay ark and kevin. I hope may traffic napunta sa inyo hehe..

    [Reply]

    ark Reply:

    Chineck ko ang analytics ko for that day. Honestly, eh walang traffic galing sa iyo, hehe..

    [Reply]

    ianemv Reply:

    Haha..isa lang ibig sabihin nun. iilan lang visitor ko sa post na yun 😀

    [Reply]

  2. elmot Says:

    Wow! Congrats Bro! But for me, I only got a meager amount of traffic and earning is just $5…quite a feat already for me who is just a newbie on monetizing these keywords, eheheh!

    [Reply]

    ark Reply:

    4,000 visitors is not meager I think. But the $5 from that traffic is a little bit low. Mababa ata ang CTR mo?

    [Reply]

    Pastilan Reply:

    uy, sa 4K na hits pwede ka na kumita dyan ng mga $50 sa adsense he he he lalo na sa time ng Pacquiao fights.

    [Reply]

  3. Pastilan Says:

    He he he at nag CPAlead na rin si Ark, good earning ah! Let us all thank Manny Pacquiao for sharing his earnings to us :)

    [Reply]

    ark Reply:

    Nasa trial stage pa rin ako sa CPAlead. Kailangan ko talaga gumawa ng new site kasi naapektuhan ang Adsense eh. Pero wala pa ako time to do that.

    Yes, salamat kay Manny Pacquiao for the indirect balato. 😀

    [Reply]

  4. dimaks Says:

    good going ark! its great to see hard works getting paid.

    [Reply]

    ark Reply:

    Oo nga. Salamat.

    [Reply]

  5. brye Says:

    ako naman naka $339.50 . . . pero yun pinakamataas ko ng single day is 100,650 pesos. . . 😀

    [Reply]

    ark Reply:

    Galing naman. Care to share ung link ng web site mo?

    [Reply]

  6. melardenio Says:

    ang gagaling namna dito…sir ark balato.hahahha

    [Reply]

    ark Reply:

    Hingi ka rin kay Manny Pacquiao, hehe..

    [Reply]

    melardenio Reply:

    hahhahaha…sayo na lang…kahit starbucks…wooot

    [Reply]

  7. elvie Says:

    ang gagaling nio

    [Reply]

    ark Reply:

    Salamat po. :-)

    [Reply]

  8. jenifaa Says:

    waha! uve got a big earning ahh.. great job. waha,

    [Reply]

    ark Reply:

    Thanks. :-)

    [Reply]

  9. Winziph Says:

    very inspiring sir ark. : )

    [Reply]

  10. Paolo Gutierrez Says:

    hmmmmm… with 62k traffic, that definitely is a very very poor pay day. if you’re really dead serious about earning cash online (to the point of making your day job obsolete) and would be willing to invest on learning how to convert that traffic into cold cash, you should check this out:

    http://www.paologutierrez.com/TrafficUltimatum/tabid/118/Default.aspx

    if you want to start with something small and test the waters first (although everything in here is just a small chapter of the first one), here’s another:

    http://www.paologutierrez.com/BTTB/tabid/119/Default.aspx

    Sana pag dating ng Pacquiao-Mayweather fight, you’ll get $20,000+ easily using the techniques from the sources above. :)

    [Reply]

    melardenio Reply:

    pakopya naman ng ebook na yan…

    may bayad kasi eh nagtitipid ako/kame?

    [Reply]

    ark Reply:

    Hehe, I doubt kung ibibigay sa atin ng libre yan bro.

    [Reply]

    Paolo Gutierrez Reply:

    think of it as an investment guys. i’ve bought it myself and found it worth every peso. kung maimplement mo properly yung concepts, mababawi mo naman agad yun — at least i did.

    basically, you get started with a clickbank.com account. pero mahirap magsimula if you have to learn the ropes by yourself or rely on free resources (free means everyone else is already doing it). why not learn from the best and save yourself time?

    i’ve just started “clickbanking” this january and here’s a snapshot of one of my clickbank accounts after implementing the first few steps nung system (system is about 300 pages worth of e-books plus twenty 30-60 min videos so it takes a while to implement everything):

    http://paologutierrez.com/Portals/0/cbsnapshot.png
    (i censored my account name or else you can retrace my steps and find out/deduce the market i’m targeting — at maging magkaribal pa tayo haha :-p)

    hindi ba sulit yung $197 (at the time i bought it) if it helps you get more or less $1k a week online kahit hindi pa fully-implemented lahat ng concepts nung system?

    http://www.paologutierrez.com/TrafficUltimatum/tabid/118/Default.aspx

    i really posted this dahil nanghinayang lang talaga ako when i read about the 62k traffic that only converted to $100+ so i hope you guys make more when the next Manny fight happens… langya mukhang magpupulitiko na sha e haha!

    ps – kung libre ito and/or kinalat mo after buying it, everyone will be doing it. You’ll have TONS of competition on your hands — making it harder for you, the person you gave a free copy to, and everyone else who bought the system.

    [Reply]

    melardenio Reply:

    ok paolo..

    good luck sa pagbablog mo..

    indi ko na din ipopost ang blog revenue ko..

    secret na lang..

    [Reply]

    melardenio Reply:

    libre ka muna sir pao bago kami bumili ng affiliated marketing ebook mo..

    [Reply]

    Paolo Gutierrez Reply:

    here’s a good place to start na libre :)
    http://www.fitness-profits.com/salesguides.html

    [Reply]

    ark Reply:

    Thanks for this. Medyo di pa kasi namin afford ung paid versions eh, hehe..

    I’ll start browsing and hope to learn from this.

    [Reply]

    melsamson Reply:

    dude, impulse buyer daw ako sbi gf ko bwahaha! pero i still took your word for it at wala ako msabi with the content. step by step instructions with video demo pa.

    pagod na kc ako magcolcenter at sana fulltime online entrepreneur na ako w/in a few month using the book. naks! less stress, more cash at normal work sked na ako. sawa na ako sa gro work hours haha.

    btw paolo umabot ka na b sa JV section ng book? baka pede tyo tagteam?

    [Reply]

    Paolo Gutierrez Reply:

    hmmmmm sige. usap na lang tayo sa FB. please add me http://www.facebook.com/pcgutierrez.com. pakilala ka na lang sa invitation so i know it’s you. :)

    thanks!

    [Reply]

    Paolo Gutierrez Reply:

    whoops… pakitanggal yung .com sa pcgutierrez…

    [Reply]

  11. My 500th Blog Post | Says:

    […] 3. I am utilizing the following advertising networks: Google Adsense, Chitika, Infolinks and Clicksor. My highest aggregate earnings from them in one day was $271.63 on the day of the Pacquiao vs Clottey fight. […]

  12. ph1l1p Says:

    hhmm..puwede pa la yun on the date ng laban ng fight puwede pa rin mag seo.

    [Reply]

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