I have been a member of twitter since August 20, 2008 and honestly, I don’t really understand how twitter works and no idea on how to tap its power to benefit my site. I just tweeted links from my site hoping that the members of the twitosphere will check it out.
However in 1 year, my Google Analytics shows me that I only received 342 visits from twitter.
Last December 2009, Google announced a new feature allowing real-time streams of updates from various social networks as well as headlines from news and blog posts published just seconds before to appear in its search results page.
“Our real-time search enables you to discover breaking news the moment it’s happening, even if it’s not the popular news of the day, and even if you didn’t know about it beforehand.”
In the days that followed, I noticed that fresh tweets from twitter are already included in the Google SERPs; and they have a high visibility because it is displayed at the top.
I realized that this should be a good source of traffic for my site and set out to conduct an experiment.
Since tweets can be up to 140 characters only, I decided to use bit.ly as my URL shortener for my experiment. It also has a tracking feature to know how many clicked on the links I tweeted.
So on April 10, 2010 during the airing of UFC 112 from Abu Dhabi, United Arab Emirates, I tried to direct traffic to my UFC 112 LIVE stream post by tweeting about the event. Since one of the trending search keywords during that hour was “UFC 112 live stream free”, I used that in my tweets for every fighter matchup. I highlighted the keywords below.
When I checked the Google SERPs for “UFC 112 live stream free”, there it is: my tweet appeared on the real time search result.
After the event, I checked my bit.ly stats and found out that for the duration of the event, the links I gave on my tweets have generated 1,033 clicks to my site. I think that’s not bad for 2 hours. I had 7,956 total visitors that day so that comprised around 13% of my total traffic which is not shabby either.
Based on my experiment, I can say that twitter can be a good source of traffic.
However, this is not for everyone because only tweets from users with high twitter authority can appear on Google’s real-time search results. This is to prevent spamming.
Check out this post from hubspot on the factors that determine a tweet’s authority.
I have a twitter authority grade of 96.4 out of 100.
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