CPALead is a cost-per-action type of advertising where you get paid when a visitor fills up a survey that converts into a successful lead before they can access your web site’s content.

I registered last January 22 and already earned $824.91 in 5 months; still a far cry from many webmasters I know who earns that much in less than a month.

But considering that I only have this one site to maintain and I still don’t understand how portions of it work, I think that’s respectable.

There are four monetize methods that CPALead offers: Free Surveys, PayPal, Trial Offers and Purchase Offers.

I normally chose the first two. When someone successfully fills up a Free Survey, the CPALead widget is unlocked and they can now access your content. The same works for the PayPal method. When someone pays you through PayPal the amount that you set, the CPALead widget is unlocked.

I set the PayPal amount to only $1 and since registering, I got 17 leads from it for $17 total.

However, last June 18, I received an email below from PayPal that one of my buyers filed a chargeback claiming that payment was made in his behalf without his authority.

Thinking that somebody just wants to circumvent the charge, I ignored it thinking that PayPal will find out that it was a legitimate purchase from the buyer.

But I was dead wrong. Ten days later, PayPal sent me an email notifying me that they have reversed the payment and returned the $1 to the buyer. Yes, I can live with the $1 chargeback amount.

What I still have trouble accepting is that I was also charged with a settlement fee of $10 because PayPal claims that they were charged a fee from the buyer’s card issuer.

I just lost $11 because of one lousy $1 chargeback claim!

I can’t believe it! That’s already P500!

Lesson learned: never will I chose PayPal as monetize method for CPALead again.

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Tags: cpalead, paypal