After the series of trailers used to advertise Kobe Bryant’s movie titled “The Black Mamba”, the ‘movie’ finally had its world premiere on Saturday, February 19.

It was released in conjunction with the NBA’s All-Star Weekend festivities.

The six-minute movie is actually a commercial for Kobe’s new line of shoes, the Nike Zoom Kobe VI.

It also stars Bruce Willis, Kanye West and Machete star Danny Trejo and directed by Robert Rodriguez.

It’s no wonder then that a commercial like this needs trailers.

Enjoy!

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Tags: black mamba, bruce willis, commercial, danny trejo, kanye west, kobe bryant, machete, nike, robert rodriguez